Developing an integrated Marketing Mix Plan for a new brand (TEA) Research Paper

Developing an integrated Marketing Mix Plan for a new brand (TEA) - Research Paper Example The firms fail to address the competitive forces by developing their marketing policies will minimize the competitors (William 56). The marketing policies adopted by the organizational leaders, they direct their firms towards gaining the competitive advantage in the value added tea industry are discussed in the research. Data is collected through interviews with founders of nine firms using an interview guide and use records at the UK Tea. The results produced that brand structure, position advertising, product discrimination, cost control, and customer center were the most important policies approved by the organization. Opening up new markets abroad, fair trade, ecological sustainability, and closer delivery were acknowledged as imperative policies that are distinguished compact from contenders and located them among the market influential. It was also discovered that the deliberate resolutions could be endorsed to vision of the leaders, menace taking, their eagerness and assurance . Identifying marketing policies depending on the firm’s competence and modernization, and is found fundamental for the cost added tea export industries to attain production realization as well as to make significant involvement to the United Kingdom market. Introduction The Tea Processing market research reports on that provides the key industry with the analysis and market statistics, measures the market size, analyzes the current and future industry trends and identifies to the industries the share for the largest markets. The IBIS World publishes the largest collection of the economic report so that an industry can have a supply chain, economic drivers and key buyers and sufficient markets for their products. Tea is distinctly the British beverage, and more than 60 billion mugs of tea are taken annually in the United Kingdom only. The Britons are noted as the world tea drinkers per each capita, it has over 1,200 diverse types of tea sold all over the country. Viewing it f rom the economic depression and dilapidated customer expenditure, the Tea processing industry has remained resilient, due to its staple and cheap nature. The majority of the of the tea that is consumed in the United Kingdom, is the black tea type, it is primarily made from a blend of East African and South Asian tea leaves. There is a low amount of tea that is grown in the United Kingdom; the industry is exposed to the volatilities including global sourcing, for example, weather, crop diseases, political unrests and other external factors (Allen 42). The consumption of tea mostly ranges at 88% at the household purchasing. The South East part has the highest proportion of tea drinkers at 94%. According to the geographical spread of the tea manufacturing industries follow the trends of population development and the disposable capita income. Considering the low cultivation of tea in the U.K, and the large multinational companies such as Tetley and Unilever, they occupy the dispensatio n, amalgamation, covering and distribution of tea, and they are located close to their major customers (Data monitor 78). The wholesale bypass keeps the industry on its toes, through the IBIS World’s coffee, tea, and spices. The wholesaling market investigation, report provides the latest industry statistics and trends, making it possible for consumers to recognize the products and customers during the revenue augmentation and effectiveness. The manufacturing statement identifies the principal corporation and offers premeditated manufacturing analysis for the key aspects that manipulate the market at large (Mersey 34). The Coffee, Tea and Spices industries has had a bitter and marvelous run, even

An Examination of Obamas Inaugural Speech Essay

An Examination of Obamas Inaugural Speech - Essay Example Despite its lack of the excitement aroused by his earlier speeches, this inaugural speech had the basic ingredients of the art of rhetoric characteristic of most political and civil movement speeches. Because of its messages and the use of the fundamentals of rhetoric, President Obama’s inaugural speech has been described by many as a moment and speech that the American people had longed for since the election night. In fact, some feared that they might have died without hearing such a speech. Besides being the first African-American to be sworn in as president of the United States of America, President Obama wrote a speech that both his opponents and supporters will remember for quite some time. In fact, the speech introduced a new era of leadership and communication in the country. The speech was not only well written but was also well-read, a feat quite hard to achieve if the performance of the post-2996 inaugural speeches is anything to go by (Walker 8). There was plenty of anaphora in President Obama’s inaugural speech, in which many words were repeated at the beginning of neighboring clauses and sentences. For instance, he said, â€Å"Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished.† In addition, anaphora was evident when he said, â€Å"For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West, endured the lash of the whip and plowed the hard earth.† The other fundamental of rhetoric used in the President’s speech was ethos when he said, "From the grandest capitals to the  small village where my father was born.† The speech was also delivered at the grandest of stages by a man â€Å"†¦whose father less than 60 years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.†